A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store
aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding
strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments,
enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By
leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend
from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing
strategic bidding approaches in Display & Video 360