Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating content across the hotel’s online channels. How can she improve the effectiveness of the content the hotel usually posts?

Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating content across the hotel’s online channels. How can she improve the effectiveness of the content the hotel usually posts?

 

Select the 3 correct answers, then submit.

• Stick to what the hotel is already doing
• Experiment with how often to post
• Review existing data
• Explore how new campaigns impact bookings