What is a BAD reason to advocate for your strategy?
- To make sure leadership is truly onboard.
- To secure funding.
- To trick people into trusting you.
Crafting a Winning SEO Strategy: A Guide for In-House Marketers Answers
Crafting a Winning SEO Strategy: A Guide for In-House Marketers Answers
Exam URL: https://www.semrush.com/academy/courses/seo-strategy-for-in-house-marketers/
Questions:
- What is the difference between strategy and tactics?
- How can you understand the problems you’re facing and aiming to solve with a sound strategy?
- The signposts of good strategy are:
- How can you align your strategy with business goals?
- How can you detect important problems your strategy should solve?
- What are SEO levers?
- What makes an SEO metric useful?
- What are examples of a competitive advantage?
- Where in Semrush can you identify potential risks?
- What is NOT part of an SEO roadmap?
- Why is it important to tie tasks together into outcomes?
- What does MoSCoW stand for?
- What is NOT important when defining timelines?
- Why do you need impact projections?
- What should you AVOID when pitching executives?
- What is a helpful framework to structure written narratives?
- What is a BAD reason to advocate for your strategy?
What is a helpful framework to structure written narratives?
What is a helpful framework to structure written narratives?
- The Pinto Pyramid.
- The Shinto Pyramid.
- The Minto Pyramid.
What should you AVOID when pitching executives?
What should you AVOID when pitching executives?
- Significant wins.
- Lots of detail.
- Revenue projections.
Why do you need impact projections?
Why do you need impact projections?
- To know your assumptions.
- To prioritize projects accordingly.
- To convince leadership to invest in your project.
What is NOT important when defining timelines?
What is NOT important when defining timelines?
- The impact of each outcome
- Dependencies
- How long each task takes to complete
What does MoSCoW stand for?
What does MoSCoW stand for?
- Impact, cost, effort
- Must-have, should-have, could-have, won’t-have
- Most important, clutter, worst