You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?
- Creative rotation rules, creative ratio, creative priority, and creative scheduling
- Creative rotation rules, creative weight, creative type
- Creative rotation rules, creative flight dates, creative scheduling
- Creative length, creative weight, creative scheduling
You’re working with a national flower distributor planning their desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?
- Creative rotation rules, creative weight, creative scheduling
- Creative rotation rules, creative flight dates, creative scheduling
- Creative rotation rules, creative weight, creative type
- Creative length, creative weight, creative scheduling
Explanation: The correct answer is **Creative rotation rules, creative ratio, creative priority, and creative scheduling**. When working with a national flower distributor to plan desired creatives for a new campaign, several steps in the creative serving process are relevant to ensure effective ad delivery and optimization. Creative rotation rules determine how different creatives are rotated and displayed to users, ensuring variety and avoiding ad fatigue. Creative ratio allows advertisers to specify the distribution of impressions among different creatives, ensuring each gets appropriate exposure based on performance goals. Creative priority determines which creatives are prioritized in case of multiple eligible ads for a placement, ensuring the most important or effective ads are shown more frequently. Creative scheduling allows advertisers to control when their creatives are displayed, aligning with campaign timing and audience behavior. These steps are crucial in Campaign Manager 360 to optimize the effectiveness of ad campaigns by managing how and when creatives are served to maximize engagement and achieve campaign objectives. Creative weight and creative length are not directly related to the serving process in Campaign Manager 360, and creative type refers to the format or style of the creative rather than its serving parameters. Therefore, focusing on creative rotation rules, creative ratio, creative priority, and creative scheduling ensures that the national flower distributor’s new campaign creatives are strategically planned and effectively delivered to their target audience.