You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
- Custom links
- Deep links
- Landing page links
- Targeting links
Explanation:
Deep links are the correct tool for this objective because they enable advertisers to direct users to specific content within a mobile app rather than just launching the app’s homepage. By using deep links, the dairy brand can ensure that their mobile in-app ads lead directly to the landing page for the new ice cream flavors, providing a seamless user experience. This approach not only enhances user engagement by taking them straight to the relevant content but also increases the likelihood of conversions, as users can immediately access the information and promotions related to the new ice cream offerings.