Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
- They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
- They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
- They should modify their existing desktop display campaign within Campaign Manager 360.
- They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.
Explanation:
The correct answer option is **They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.** When your client wants to ensure their mobile ads are delivered effectively within their current Campaign Manager 360 campaign, the first step is to review the campaign trafficking settings. Campaign Manager 360 allows advertisers to specify various settings related to ad delivery, including device targeting and ad formats. By examining the trafficking settings, they can confirm whether their ads are optimized for mobile devices. This involves checking if the creatives are in mobile-friendly formats and if the campaign is configured to target mobile devices, tablets, and mobile apps as desired. Simply modifying the existing desktop campaign or setting up creatives for mobile-friendly sizes does not ensure that the ads will be delivered correctly on mobile. Configuring the account to include mobile devices, tablets, and mobile apps is important but comes after verifying the trafficking settings to ensure the ads are appropriately set up for mobile delivery. Therefore, the primary action recommended for your client is to first check and adjust the campaign trafficking settings within Campaign Manager 360 to confirm that their ads are mobile-friendly and set up for optimal delivery across mobile platforms.