Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
- Instant reporting
- Summary dashboard
- Report Builder
- Attribution modeling tool
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- Instant reporting
- Summary dashboard
- Report Builder
- Attribution modeling tool
Explanation: The correct answer is ” correct: trueReport Builder.” Campaign Manager 360’s Report Builder is the ideal tool for generating customized reports that meet specific client requests, such as tracking and measuring how many new users are seeing their campaign. Report Builder allows users to create detailed, tailored reports that can be scheduled for automated delivery via email at specified intervals, such as daily in this case. This feature supports flexibility in report customization, enabling the inclusion of metrics related to new user views or any other campaign performance indicators relevant to the client’s goals. By setting up parameters within Report Builder to filter data for new user views and configuring the report to be sent daily via email, the client receives timely insights into campaign reach and audience growth directly in their inbox. This not only facilitates efficient monitoring of campaign performance but also enhances client satisfaction by providing them with regular, actionable data that aligns with their reporting preferences. In contrast, while features like Instant Reporting, Offline Reporting, and Summary Dashboard offer valuable insights and data visualization capabilities within Campaign Manager 360, they do not specifically address the requirement for automated, scheduled reporting of new user metrics on a daily basis via email, which is precisely fulfilled by the Report Builder functionality. Therefore, selecting Report Builder ensures that the client’s need to measure new user engagement and receive daily updates in a spreadsheet format is met effectively and efficiently through Campaign Manager 360’s robust reporting capabilities.