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Home » Campaign Manager 360 Certification Exam Answers » Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

By vmartinez

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Package
Ad
Creative
Placement

 

Explanation: The correct answer is **Ad**. In Campaign Manager 360, transcoding settings for in-stream video creatives are configured at the Ad level within the hierarchy. When setting up an in-stream video campaign, the Ad level is where specific details about how the video creative should be delivered are managed. Transcoding refers to the process of converting video files into different formats or bitrates to ensure compatibility across various devices and networks. By setting transcoding at the Ad level, advertisers can specify the exact parameters for how the video creative should be encoded and delivered, such as resolution, bitrate, and format. This ensures that the video ad plays smoothly and optimally across different platforms and devices where the campaign is targeted. Placement refers to where the ad is actually served, Creative refers to the visual or audio components of the ad itself, and Package refers to a group of ads bundled together for management purposes, none of which involve setting transcoding parameters directly. Therefore, to ensure that their in-stream video creatives are properly transcoded for optimal delivery, your client should configure transcoding settings at the Ad level within Campaign Manager 360.

 

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