You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
- Review your Cross-environment Report to check on campaign effectiveness across all environments, including mobile.
- Configure your account within Campaign Manager 360 to include apps, mobile devices, and tablets.
- Use mobile-friendly sizes and formats when organizing your campaign in Campaign Manager 360.
- Examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.
Explanation:
Examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included because this step is essential to ensure that the existing creatives can effectively serve on mobile platforms. By reviewing the trafficking settings, you can confirm that the ads are set up with the appropriate dimensions and specifications necessary for mobile delivery. This consideration helps avoid potential delivery issues and ensures that your campaign effectively reaches mobile audiences, allowing for optimal engagement and performance across mobile websites and apps. This foundational check is crucial for successfully integrating mobile ads into your current campaign.