A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
- Standard report and Floodlight Report
- Standard report and Reach report
- Floodlight Report and Summary report
- Floodlight Report and Reach report
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
- Standard report and Floodlight Report
- Standard report and Reach report
- Floodlight Report and Summary report
- Floodlight Report and Reach report
Explanation:
The correct answer is **Floodlight Report and Reach report**. When the fitness apparel brand wants to track new and unique users who are purchasing their high-impact workout attire and being reached by their media campaigns, they should review the Floodlight Report and the Reach report within Campaign Manager 360. The Floodlight Report provides detailed insights into conversions and actions taken by users who interact with the brand’s ads, including purchases made by new users. This report allows them to track specific actions attributed to their campaigns, such as purchases, sign-ups, or other conversions. On the other hand, the Reach report provides information on the unique users reached by the media campaigns, helping to understand the size and composition of their audience. By combining these reports, the fitness apparel brand can measure the effectiveness of their campaigns in reaching and converting new users. Standard reports offer general performance metrics but do not specifically detail new and unique user metrics or reach insights like the Floodlight and Reach reports do. The Summary report typically provides an overview of campaign performance but lacks the granularity needed to track specific user actions and reach metrics comprehensively. Therefore, for the fitness apparel brand to accurately report on new and unique user purchases and campaign reach, leveraging the Floodlight Report alongside the Reach report in Campaign Manager 360 ensures they have the necessary data to evaluate and optimize their media campaigns effectively.