A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
- They should confirm the requirements from publishers for specific campaign dimensions.
- They should create their companion banner ads to reflect this type of campaign.
- They should send the video ad tag to each of the selected publishers.
- They should adjust the file size for each video ad, then they should upload them separately.
Explanation:
They should confirm the requirements from publishers for specific campaign dimensions because this step is crucial for ensuring that the video ads meet the necessary specifications for the home furnishings inventory where they will be displayed. By confirming these requirements upfront, the carpet sales retailer can avoid potential issues with ad approval or display, ensuring that the creatives are optimized for the platforms they intend to use. This proactive approach helps streamline the campaign setup process and enhances the likelihood of successful ad placements, ultimately contributing to the effectiveness of their advertising efforts for the new carpeting line.