vmartinez

 

Which of the following is NOT a category of custom audiences offered by Amazon Ads?

 

• Weather-based segmentation
• Retail interactions
• Social media interactions

 

 

How does Ads Planner help advertisers select appropriate ad formats?

 

• It only allows selection of one ad format at a time
• It restricts advertisers to Amazon owned and operated inventory
• It suggests ad products and formats aligned with campaign goals

 

 

What makes Online Video (OLV) ads effective in reaching audiences across the customers’ journey?

 

• Their flexible placement capabilities help brands to reach customers at multiple digital touchpoints
• Their strategic post-content positioning ensures maximum viewer attention and engagement with the ad
• Their device-specific delivery helps advertisers connect with audiences based on preferred viewing methods

 

 

How can an advertiser create a more integrated approach for awareness and sales campaigns?

 

• Focus only on the campaign type with highest immediate ROI
• Continue running awareness and sales campaigns separately
• Use past campaign insights to develop a full-funnel strategy

 

 

A brand notices that while their conversion-focused campaigns perform well, they struggle to attract new customers. How could implementing a full-funnel strategy with multiple campaign goals address this issue?

 

• By adding awareness and consideration campaigns to complement existing efforts
• By eliminating all conversion campaigns to focus solely on acquiring new customers
• By increasing the budget for existing conversion campaigns

 

 

What distinguishes guaranteed ad products from non-guaranteed ad products?

 

• Guaranteed ads are limited to video formats
• Guaranteed ads only run during peak shopping hours
• Guaranteed ads have specific impression commitments and fixed placements