vmartinez

 

A new brand is launching its first product line. Which campaign goal should they prioritize?

 

• Awareness – to build familiarity with their brand
• Conversion – to maximize immediate product sales
• Loyalty – to develop a base of repeat customers

 

 

What type of signals does Amazon Ads use to inform audiences?

 

• Weather patterns and location
• Only social media engagement
• Shopping, entertainment, and device signals

 

 

Which of the following best illustrates a strategic use of Amazon Ads solutions to address multiple stages of the customers’ journey?

 

• Employing Sponsored Display for brand discovery and remarketing to previous product viewers
• Focusing exclusively on video ads for all marketing objectives
• Creating separate campaigns for awareness and conversion, with no overlap

 

 

A startup tech company is launching a new smartwatch. Which approach is most suitable for their awareness campaign?

 

• Use third-party lifestyle audience data to reach tech-savvy consumers who frequently try new gadgets
• Engage only Amazon Prime members who have purchased smartwatches in the past year
• Focus exclusively on reengaging customers who have viewed smartwatch listings in the Amazon store

 

 

An advertiser wants to understand both the total number of audience who saw their ads and how frequently the ads were shown. Which metrics should they analyze?

 

• Reach and frequency metrics
• New-to-brand and ROAS metrics
• Sales and conversion rates

 

 

Amazon Ads measurement solutions can only measure performance within Amazon owned and operated (O&O) services.

 

• True

 

• False