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You want to reach and engage with your audience via a Google Video campaign.  What step do you need to complete to get started?

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You want to reach and engage with your audience via a Google Video campaign. 

What step do you need to complete to get started?

 

  • You need to prepare a manual bidding strategy.
  • You need to install a video code on your website.
  • You need to build a list of relevant key words.
  • You need to link Google Ads to your YouTube channel.

 

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tableWhat measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

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You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tableWhat measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

 

  • You should use Active View, which is accessible by adding appropriate columns to statistic tables.
  • You should use Active View, which is accessible only by contacting your Google team.
  • You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
  • You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.

 

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

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A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget.

What action would you recommend next to grow conversion volume?

 

  • Add Demographics Audiences to re-engage with existing customers.
  • Remove audience restrictions with run-of-network targeting.
  • Re-engage with existing customers by adding Custom Audiences.
  • Engage with website visitors by adding the Life Events audience type.

 

Which first two steps are required to implement a Target ROAS strategy?

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Which first two steps are required to implement a Target ROAS strategy?

 

Select 2 Correct Responses

  • She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
  • She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
  • She needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
  • She must select a Manual CPC bid strategy and set her bid manually at the ad level.

 

Nathan is interested in using the Assets Report to optimize asset performance in his company’s Discovery ads. How often should he review the report and what should be do with assets afterward? 

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Nathan is interested in using the Assets Report to optimize asset performance in his company’s Discovery ads. How often should he review the report and what should be do with assets afterward? 

 

  • He should review the Assets Report biannually, and then replace low-performing images with images similar in quality and composition to the best-performing images.
  • He should review the Assets Report daily, and then adjust text and image assets as suggestions are continaully created.
  • He should review the Assets Report weekly, and then follow system-generated assets for image replacements as appropriate.
  • He should review the Assets Report biweekly, and then replace low-performing images with images similar in quality and composition to the best-performing images.

 

Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts? 

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Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts? 

 

  • They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
  • They show one collage image comprised of many product image assets.
  • They will expand the image that his customers long-press on.
  • They allow Google to combine images, headlines, and descriptions into countless ad variations.