vmartinez

 

For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. 

Why should you keep the two audience solutions separate?

 

• In order to prevent the average cost-per-view from increasing.
• In order to make sure there’s no limit on the types of video formats served.
• In order to make sure the reach of the campaign won’t become restricted.
• In order to avoid having the campaign not run at all.

 

 

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. 

What bidding solution should you use?

 

• You should use Maximize Conversions bidding.
• You should use cost-per-action bidding.
• You should use cost-per-view bidding.
• You should use cost-per-click bidding.

 

 

You decide to run a new Google Video campaign with an awareness goal. 

Why should you opt into Google Video partners when setting up your campaign?

 

• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can give you access to audiences on the YouTube mobile homepage.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.

 

 

A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. 

What budget type should they use for their Google Video campaign and why?

 

• Daily, since Google Ads will spend their total budget faster than “campaign total.”
• Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
• Campaign total, since Google Ads will spend their total budget faster than “daily.”
• Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.

 

 

A toy company wants to build awareness and recall for their brand using a new Google Video campaign. 

What will the Google Video campaign let the company do?

 

• It will let the toy company surface comparisons to potential customers in similar businesses.
• It will let the toy company reach potential customers and keep the brand top of mind.
• It will let the toy company influence potential customers in opinion-shaping moments.
• It will let the toy company reach potential customers in decision-making moments.

 

 

You’re setting up a Video campaign to grow consideration. 

What ad formats should you expect to run?

 

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and mastheads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads