CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

vmartinez

What are two benefits of Performance Max? Choose two.

By

 

What are two benefits of Performance Max? Choose two.

 

  • Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
  • Helping you to multiply conversions across Google Ads inventory with the power of Google AI
  • Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting
  • Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals

 

If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?

By

 

If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?

 

  • Optimizing the website for mobile devices
  • Adding negative keywords for enhanced targeting
  • Making sure traffic gets sent to the correct landing page
  • Experimenting with different calls to action

 

Which two of the following options are types of value-based Smart bidding strategies? Select two.

By

Which two of the following options are types of value-based Smart bidding strategies? Select two.

  • Maximize conversion value with target ROAS is a value-based Smart bidding strategy.
  • Manual CPC is a value-based Smart bidding strategy.
  • Maximize conversion value is a value-based Smart bidding strategy.
  • Target impression share is a value-based Smart bidding strategy.

 

Explanation:

Value-based Smart bidding strategies in Google Ads are designed to optimize the value of conversions rather than just the number of conversions. Among the options provided:

Maximize conversion value with target ROAS (Return On Ad Spend): This strategy aims to achieve as much conversion value as possible at a specified target return on ad spend. With this strategy, advertisers can set a target ROAS, which is the average conversion value (like sales revenue) you’d like to get for each dollar you spend on ads.

Maximize conversion value: This strategy aims to optimize the total conversion value of a campaign within the given budget, without setting a specific target ROAS.

 

Maybe you are searching the answer of:

 

Assets assist in providing users with which two things they want from their search queries?

By

Assets assist in providing users with which two things they want from their search queries?

  • Information based on their moment
  • Attractive imagery
  • Relevant information
  • Product and service comparisons

 

Explanation:

Assets serve two critical functions in Google Ads: they deliver relevant information and information based on a user’s specific moment. Users who search on Google are looking for specific and timely answers. By incorporating assets like site links and images into your ads, you can better meet these user expectations. These add-ons to your existing text ads improve user engagement and ad relevancy, aligning with Google’s mission to provide timely, relevant results, and thereby enhancing overall ad performance.

 

Maybe you want to search:

 

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

By

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

 

  • True

 

  • False

 

Explanation: The correct answer to the question about the Problem-Solution Framework is False. The Problem-Solution Framework revolves around identifying a specific problem or pain point that the target audience faces and presenting the company’s product or service as the solution to that problem. Unlike the journey of a customer from initial awareness to post-purchase experience, which is characteristic of the Customer Journey Framework, the Problem-Solution Framework focuses on addressing a specific need or challenge faced by the audience and demonstrating how the company’s offering can effectively resolve it. By framing the narrative around the problem and its solution, marketers can create content that resonates with the audience’s needs and motivations, positioning the brand as a valuable and relevant solution provider. This approach helps to capture the audience’s attention, generate interest in the product or service, and drive action by highlighting its benefits and value proposition in addressing their pain points. Therefore, the statement that the Problem-Solution Framework involves showcasing the customer journey from awareness to post-purchase experience is incorrect, as it misrepresents the fundamental concept and focus of this particular framework in marketing strategy.

Which of these is NOT a good practice when repurposing long-form content into short-form videos?

By

Which of these is NOT a good practice when repurposing long-form content into short-form videos?

  • Using the most engaging, relevant clips from the long video
  • Keeping the short videos between 20 and 60 seconds
  • Running them as a series or part of a video carousel
  • Using copyrighted music

 

Explanation: The correct answer is Using copyrighted music. Repurposing long-form content into short-form videos is a smart strategy to leverage existing material and cater to audiences with shorter attention spans on platforms like TikTok and Instagram Reels. However, using copyrighted music without proper licensing or permission can lead to copyright infringement issues, potentially resulting in content takedowns, copyright claims, or legal action. It’s crucial to respect intellectual property rights and either use royalty-free music, obtain the necessary licenses, or create original audio content to avoid copyright violations. By adhering to copyright laws, creators can ensure the longevity and legality of their content while effectively repurposing long-form content into engaging short-form videos, making the option ‘Using copyrighted music’ the correct choice.