vmartinez

 

Which responsive search ads best practice should a company keep in mind if they’re looking to create responsive search ads for an upcoming seasonal promotion?

 

• Repeating the same or similar phrases across the ad
• Directing the final URL to the company’s “About” page so that the customers can find out more about the organization
• Writing the minimum amount of headlines required to test which are the best-performing
• Using the best-performing headlines and descriptions from their relevant expanded text ads

 

 

An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?

 

• The sitelink assets served will always change since they’re based on the user’s query.
• The campaign sitelinks, since campaigns include a collection of ad groups and will serve by default.
• The ad group sitelinks, since the lower-level assets will override the higher-level assets.
• The account sitelinks, since the higher-level assets will override the lower-level assets.

 

 

Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?

 

• Leads
• Website traffic
• Brand awareness and reach
• Sales

 

 

Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.

 

• Replace car window
• Second-hand cars for sale
• Automobile glass replacement
• Cars for sale

 

 

Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?

 

• He’ll have to decide what videos to use in his Search ad.
• He’ll need to select keywords to serve ads on relevant user searches.
• He’ll have to include his business hours.
• He’ll need to select key competitors.

 

 

To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?

 

• Jeff ought to only use the data from his campaign’s last month to build plans in the tool and then align his campaigns to those forecasts.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• Jeff should research what his competitors are doing by using the Reach Report. Then he’ll be aware of what’s happening in the ad auction.
• Jeff ought to use the tool when it’s required to estimate the costs of running specific campaigns and their keyword groups.