vmartinez

 

How can you detect important problems your strategy should solve?

 

• Look at how you execute.
• Assess the status quo by asking yourself questions about bottlenecks, execution quality and competitor performance.
• Do a company survey.

 

 

How can you align your strategy with business goals?

 

• Focus on revenue
• Ask your manager
• Pick leading indicators that drive the North Star metric impact from SEO

 

 

The signposts of good strategy are:

 

• Big numbers
• Clarity and impact
• Lots of details

 

 

How can you understand the problems you’re facing and aiming to solve with a sound strategy?

 

• Use the 5x Why method
• Identify where content comes from
• Look at your competitors

 

 

What is the difference between strategy and tactics?

 

• Strategy is planning, tactics is execution.
• Strategy has a long-term focus, while tactics have a mid-term focus.
• Strategy focuses on the big picture, while tactics are about specific actions.