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George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

 

Explanation:

The correct answer is **It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours**. For George’s Google App campaign, view-through conversions refer to instances where a user views an ad promoting the app but does not click on it. However, within 24 hours of seeing the ad, the user proceeds to complete a conversion, such as downloading the app or taking a specific action within the app. View-through conversions are attributed to the ad exposure, indicating that the ad played a role in influencing the user’s decision to engage with the app and complete the desired action. Tracking view-through conversions provides valuable insights into the effectiveness of George’s ad campaigns in driving user engagement and conversions, even when users do not directly interact with the ad by clicking on it. By understanding the impact of view-through conversions, George can gain a more comprehensive understanding of his campaign performance and make informed decisions to optimize his ad strategies for better results. Therefore, recognizing the significance of view-through conversions is essential for George to effectively evaluate the success of his Google App campaign and maximize its impact in driving app downloads and user engagement.

 

A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.

 

Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

• The existing Display Network and/or Video campaigns within the same Google Ads account.
• The associated images and videos on Google Images and YouTube.
• The website associated with the app in question.
• The content within the app’s Google Play and Apple App Store listings.

 

Explanation:

The correct answer is **The content within the app’s Google Play and Apple app store listings**. When Linda lacks additional assets to upload for her Google App campaign ads, the campaign may automatically generate assets using the content available within the app’s Google Play and Apple app store listings. This includes utilizing text, images, and other relevant information provided within the app’s listing pages to create engaging and informative ad creatives. By leveraging the content from the app store listings, the campaign ensures that the ads remain consistent with the app’s branding and messaging while effectively promoting its key features and value propositions to potential users. Additionally, auto-generating assets from the app store listings streamlines the ad creation process for Linda, saving time and effort in producing additional creative materials. This approach maximizes the campaign’s effectiveness in reaching and engaging with the target audience, even when Linda has limited assets available for upload, ultimately driving better results for the Google App campaign. Therefore, leveraging the content within the app’s Google Play and Apple app store listings for auto-generated assets is a valuable strategy for optimizing the performance and impact of Linda’s Google App campaign ads.

 

Uploading a diverse mix of assets allows the system to learn and improve performance. Assets can be added into Google Ads manually by advertisers or auto-generated from content within the app’s Google Play and Apple App Store listings.

• Headline: Set App Campaigns Up for Success
• Chapter: Finish with App Campaign Ad Groups and Assets

 

Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones

 

Explanation:

Having assets of all types and sizes helps increase ad coverage, meaning your ads have a better chance of showing up across the broad inventory of Google’s properties. Prevent ad fatigue among users by gradually replacing low-performing assets with new and improved ones every two to three months. Refresh assets gradually to avoid performance fluctuations.

• Headline: Elevate Your App Campaign
• Chapter: Create and Refine Your App Campaign

 

Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?

• They should conduct surveys of their competitors’ apps.
• They should put a code freeze on the app development.
• They should kick off a full rebuild of their app.
• They should conduct market research to evaluate the current app design.

Explanation: Before launching their productivity app in Latin America, your company should consider conducting market research to evaluate the current app design. This option is correct because expanding into a new market involves more than just translating the app’s content into the local language. It’s essential to understand the preferences, behaviors, and cultural nuances of the target audience in Latin America to ensure that the app resonates with them effectively. Market research can provide insights into user expectations, local competitors, preferred features, and user experience preferences, allowing your company to tailor the app to better suit the needs and preferences of the Latin American market. Additionally, conducting market research can help identify any potential challenges or barriers to adoption, enabling your company to address them proactively before the app launch. Therefore, by prioritizing market research, your company can increase the likelihood of a successful app launch and better position the productivity app for acceptance and adoption in Latin America.

or

• Launch the app in Latin America, before translations are complete to test the market.
• Launch first in Latin American markets with more than five million residents.
• Research specific market culture and productivity tool usage in Latin America.
• Customize the app’s UX and expand payment methods relevant to Latin America.
• Research device usage and connectivity within Latin America.

Explanation: Before launching the app Jason should research the market and analyze the existing productivity tool usages in the Latin America. Market Finder by Google can help Jason develop an initial list of suitable potential markets for any given business. The tool can also help create an international market strategy based on data such as mobile usage, app revenue, and payment methods. Then the next step is to perform market research to evaluate how your app design, tone of voice, UX, and payment methods resonate with a given market.
The final step would be, researching device usage and connectivity within Latin America. Accommodate technology differences by market. Consider the specifications most common across the majority of devices, such as memory, screen size, and battery life. Research connectivity and availability of high-speed internet in the market.