vmartinez

Which of the following statements is true when identifying the target audience for your app in a Google Play store listing?

• You can select a target audience of 18+ for an app that is rated E for Everyone.
• Any app that glamorizes violent characters is automatically targeted to people older than the age of 13.
• You do not have to select a target audience if your app is suitable for all audiences.
• Any app that runs ads and is targeted to children must use Google Play certified ad SDKs.

 

Explanation:

Protecting children: Google Play has strict policies to protect children, and one of these policies is that ads shown to children must be appropriate for their age group. Google Play certified ad SDKs have been verified to comply with these policies.

The other options are incorrect:

• Content ratings vs. target audience: An app rated E for Everyone might still not be suitable for all ages, depending on its content and functionality. The target audience should reflect the intended users, not just the content rating.
• Violence and target audience: While violence is a factor in content ratings, it doesn’t automatically determine the target audience. Other factors like theme, language, and interactive elements also play a role.
• Target audience is required: Google Play requires developers to select a target audience for their app to ensure appropriate recommendations to users.

The reference to the correct answer can be found in the chapter “ Select your target audience and content settings”, in the section about “Ads”.

 

Which of the following elements can you include in an app description of your Google Play store listing?

• User testimonials
• Promotional information
• List of special app features
• Accolades and awards

 

Example:

This is because the app description is meant to highlight the app’s core features and content to set accurate user expectations. It should focus on what the app does and what benefits it offers to users.

While the other options might seem relevant, they are not suitable for the app description:

• User testimonials: These can be valuable for social proof, but they belong in the app’s reviews section, not the description.
• Promotional information:  Pricing, discounts, and sales should be mentioned separately on the store listing, not within the app description itself.
• Accolades and awards: While these can add credibility, they are better showcased in other sections of the store listing or within the app itself.

The reference to the correct answer can be found in the “Select a feature graphic” section, where it advises to “Avoid any content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information.”

 

You want to improve the visibility of your app on Google Play following best practices. Which of the following actions should you take to improve visibility?

• Use a generic title with common terms for which users often search in apps such as yours.
• Integrate subtle misspellings of general terms in your listing to improve search results.
• Be vigilant about the maintenance and improvement of your app through regular updates.
• Do not let users provide feedback because bad reviews can hurt your ranking.

or

• Offer promotional discounts periodically when sales slow down.
• Incentivize users to provide good feedback in the form of ratings and comments.
• Create a strong user experience through regular app updates.
• Use the maximum allotment of 1,000 characters in your app’s short description.

 

Explanation:

• User Experience and Search Rankings: Google Play’s search algorithm considers the overall user experience of your app, including factors like crashes, uninstalls, and negative reviews. Regular updates demonstrate your commitment to improving the app and addressing user concerns, which can positively impact your search ranking.
• Fresh Content and Features: Updates often introduce new features or content, which can make your app more appealing to users and increase its relevance for specific search queries.
• Bug Fixes and Performance: Regular updates allow you to fix bugs and improve performance, leading to a better user experience and potentially higher ratings and reviews.

The other options are not recommended:

• Generic Title with Common Terms: A unique and descriptive title that reflects your app’s core functionality is more effective for search visibility.
• Misspelled Keywords:  Intentionally misspelling keywords is a black-hat SEO tactic that can negatively impact your app’s ranking and reputation.
• Preventing User Feedback:  User feedback, even negative reviews, provides valuable insights for improvement. Addressing concerns and actively engaging with users can improve your app’s overall quality and perception.

The main chapter where these best practices are discussed is Chapter ”Create a Google Play Store listing”. The section on “Get discovered on Google Play search” emphasizes the importance of creating a comprehensive store listing, selecting quality graphic assets, localizing your listing, and, most importantly, creating a great user experience through regular updates and engagement with users.

 

You want to run a store experiment on Google Play. With which of the following attributes can you experiment?

• Category
• Tags
• Promo video
• User acquisition

 

Explanation:

Promo video: The document mentions that you can create and upload your store listing graphic assets, including app icon, feature graphic, and promotional video. This implies that the promo video is an element you can customize and experiment with.

The other options are not suitable for store listing experiments:

• Category: The document states that you can only choose one category for your app or game, suggesting that it’s not an experimental attribute.
• Tags: Similar to categories, tags are selected based on the app’s content and are not meant to be experimented with. The document advises to only change your app’s tags if you make significant changes to the content or functionality of your app.
• User acquisition: User acquisition refers to the process of gaining new users, and it’s not a specific attribute of a store listing that can be directly manipulated in an experiment.

The main chapter where the reference to the correct answer can be found is “Create a Google Play Store listing” under the section “Graphics”.

 

You want to ensure that you use best practices for your feature graphics in your store listing. Which of the following guidelines should you follow?

• Add important elements only toward the top and bottom edges of graphics to accommodate multiple screen sizes.
• Add as much detail as possible with large text descriptions to ensure that your users are fully informed.
• Add important elements only toward the right and left edges of graphics to accommodate multiple screen sizes.
• Use graphics that convey app or game experiences, and highlight the core value proposition.

 

Explanation:

• Focus on User Benefits: Highlighting the core value proposition through graphics helps users quickly understand what your app or game offers and why they should be interested.
• Visual Communication: Graphics are more engaging than text and can effectively convey the essence of your app’s experience.
• Best Practices: This aligns with the best practices mentioned in the “Graphics” section of “Chapter Name – Create a Google Play Store listing.”

The other options are incorrect:

• Adding important elements only toward the top and bottom edges: This would not accommodate multiple screen sizes effectively. Important elements should be centered.
• Adding large text descriptions: Too much text can overwhelm users and make the graphic less visually appealing.
• Adding important elements only toward the right and left edges: Similar to the first incorrect option, this would not ensure proper scaling for different screen sizes.

The main chapter where the reference to the correct answer can be found is “Create a Google Play Store listing”. The section on “Graphics” provides guidance on creating effective feature graphics.

 

Which of the following is a recommended best practice when you work with feature graphics for your Google Play store listing?

• Use mismatched graphics between the app icon and feature graphic to catch your audience’s attention.
• Emphasize the use of text to appeal to the broadest possible audience.
• Resize your image up to five inches in width to see how it works on multiple devices.
• Ensure that your feature graphic scales well for different screen sizes.

 

Explanation:

• User Experience: A feature graphic that scales well ensures that your app or game is visually appealing and easy to understand on various devices, from small phones to large tablets. This provides a positive user experience and increases the likelihood of users engaging with your store listing.
• Clarity and Readability: A scalable feature graphic maintains its clarity and readability across different screen resolutions and sizes. This ensures that your message and visuals are effectively communicated to all potential users.
• Best Practices: The text emphasizes the importance of designing for scale and keeping important elements towards the center of graphics. This directly relates to ensuring that your feature graphic adapts well to different screen sizes.

The other options are not recommended:

• Mismatched graphics: Using mismatched graphics can create a disjointed and unprofessional look for your store listing. Consistency between the app icon and feature graphic helps establish a cohesive brand identity.
• Emphasize the use of text:  Minimizing text in feature graphics is generally recommended, as too much text can be overwhelming and difficult to read, especially on smaller screens.
• Resize your image up to five inches in width: While testing your graphic on different sizes is essential, resizing it to a specific dimension might not be sufficient to ensure scalability across all devices.

The reference to this best practice is found in “Create a Google Play Store listing”, under the “Graphics” section. It specifically advises to “To ensure your store listing looks great on multiple screen sizes, design for scale and keep important elements towards the center of graphics.”