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Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?

• Some of the users installed your app on multiple devices.
• Some of the users deleted the app within 30 days of installation.
• Store listing acquisitions are not available.
• Some users installed the app from a source other than the Google Play store.

 

Explanation:

• Store Listing Acquisitions: This metric specifically tracks the number of users who installed your app directly from your Google Play Store listing. It reflects the effectiveness of your store listing in attracting and converting users.
• Total Installs: This metric includes all installs of your app, regardless of the source. This means it accounts for installs from other sources like third-party app stores, direct APK downloads, or pre-installed apps on devices.

Therefore, if users installed your app from sources other than your Google Play Store listing, the number of store listing acquisitions would be lower than the total number of installs.

The other options are not the primary reasons for this discrepancy:

• Multiple Device Installs: While this could contribute to a slight difference, it’s less likely to be the main reason for a significant discrepancy between store listing acquisitions and total installs.
• Deleted Apps within 30 Days: This affects retention and churn metrics, not the initial installation count.
• Store Listing Acquisitions Availability: Store listing acquisitions data is available in the store analysis report.

The information about store listing acquisitions and total installs can be found indirectly in the document. While not explicitly mentioned in a chapter titled ” Translate and localize your store listing”, the document discusses various metrics related to user acquisition and app performance. This implies that understanding the difference between these metrics is crucial for analyzing your app’s growth and success on the Google Play Store.

 

You want to measure installs in the store analysis report. Which dimension can help you with your analysis?

• Daily active users
• Language
• Deactivations
• Acquisitions

 

Explanation:

Acquisitions is a dimension in the store analysis report that focuses on how users find and install your app. This includes metrics like first time installers (users who installed your app for the first time) and reinstalls (users who reinstalled your app after uninstalling it). These metrics directly measure installs and provide insights into your app’s growth.

The other options are not directly related to measuring installs:

• Daily active users: This metric measures user engagement, not the number of installs.
• Language: This dimension helps you understand the language preferences of your users, but it doesn’t directly track installs.
• Deactivations: This metric tracks the number of users who uninstalled your app, providing insights into churn but not new installs.

The reference to the correct answer can be found indirectly in the chapter “Explore overall acquisition performance with store analysis”. While not explicitly mentioned in a chapter, it discusses the importance of understanding user acquisition and using metrics to measure app performance. This implies that the Acquisitions dimension would be relevant for measuring installs.

 

You want to increase your app’s adoption rate, so you include positive user testimonials in your app description. Which of the following is the correct way to do so?

• Include unattributed or anonymous user testimonials in your app’s metadata.
• Add a comparison of your app or game to other apps or games that are similarly priced.
• Post your users’ comments anonymously to preserve their privacy.
• Ensure that your testimonials are written by people who aren’t motivated by financial gain.

 

Explanation:

• Authenticity and Trust: Testimonials from users who have no financial stake in your app are more likely to be perceived as genuine and trustworthy by potential users. This can positively influence their decision to download your app.
• Google Play Policy: While the provided text doesn’t explicitly address user testimonials, it emphasizes the importance of honesty and transparency in your store listing. Using testimonials that could be perceived as biased or incentivized would violate this principle.

The other options are incorrect:

• Anonymous Testimonials: Google Play’s metadata policy prohibits the inclusion of anonymous user testimonials in your app description.
• Unattributed Testimonials:  Similar to anonymous testimonials, unattributed testimonials lack credibility and transparency.
• Comparison to Competitors:  Directly comparing your app to competitors in the description is generally discouraged, as it can be seen as promotional or misleading.

The main chapter where the reference to the correct answer can be found is “ Comply with Google Play store listing policies”. While the text doesn’t directly mention user testimonials, it emphasizes the importance of honest and transparent practices in the store listing, which implies that using unbiased testimonials would be in line with these principles.

 

Which of the following is a great way to gather private user feedback before you launch your pre-registration campaign?

• Generate and share customer surveys for open test tracks in Google Play Console.
• Ask family members to watch and review a video of your app before it’s formally published.
• Ask your fans to watch and review a video of your app before it’s formally published.
• Generate and share unique access codes for closed test tracks in Google Play Console.

 

Explanation:

• Controlled Environment: Closed test tracks provide a controlled environment where you can release your app to a limited group of testers. This allows you to gather focused feedback without exposing your app to a wider audience.
• Unique Access Codes: By sharing unique access codes, you can handpick trusted testers, ensuring that the feedback comes from people who align with your target audience.
• Valuable Insights:  Feedback from closed testing can help you identify bugs, usability issues, and areas for improvement before launching your pre-registration campaign.

The other options are not as effective:

• Public Video Reviews: Asking fans or family members to review a video might provide some general feedback, but it lacks the structured testing and targeted audience of closed tracks.
• Open Test Surveys: While open tests allow for a larger audience, they don’t provide the same level of control and focused feedback as closed tracks with unique access codes.

The reference to closed test tracks is not explicitly mentioned in the provided text. However, the text of the chapter “Create awareness and drive installs through pre-registration” does discuss the importance of testing and iterating for app discovery, which indirectly supports the concept of using closed test tracks to gather feedback before launching a pre-registration campaign.

 

You created a dog-walking services app. Which of the following descriptions complies with Google Play app store policies?

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars
• Download the #1 dog walking app to keep your dog happy when you are away
• Let us remove the worry about walking your pet when you are away from home.

 

Explanation:

• Focus on the service: This description clearly states the app’s core function (dog walking) and the benefit it provides (peace of mind for owners).
• No Promotional Language or Misleading Claims: It doesn’t use promotional language like “#1” or make unsubstantiated claims.
• Concise and Informative: It’s short, to the point, and provides essential information without unnecessary keywords.

The other options violate Google Play policies:

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work: Keyword stuffing and irrelevant content.
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars: Includes promotional language (“#1”) and unattributed user testimonials.
• Download the #1 dog walking app to keep your dog happy when you are away: Uses promotional language (“#1”) and a call to action (“Download”).

The main chapter where these guidelines are discussed is Chapter Name – Comply with Google Play store listing policies. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information, and complying with metadata policies.

 

Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?

• You want to measure the effectiveness of a new set of default graphics in your app listing.
• You want to see if recent sales increased because you introduced app features.
• You want to monitor your app’s acquisition trends over time for different geographic regions.
• You want to measure the effectiveness of the addition of a second language for your app descriptions.

 

Explanation:

A localized experiment in Google Play allows you to test different aspects of your app listing tailored to specific languages or regions. Running such an experiment is particularly useful when you want to measure the impact of adding a new language or making other region-specific changes to your app descriptions. This helps you understand how effective these changes are in appealing to users in different linguistic or cultural contexts.

Reference: This information is found in the chapter “Optimize your store listing with experiments” within the document. This section discusses how localized experiments can be used to test variations in app listings, such as adding new languages, to better cater to specific geographic or linguistic audiences​.