vmartinez

 

True or false: It is ok to have friends, family or employees review your products.

 

• False

 

• True

 

Why should you try a special program (Brand Registry, Subscribe and Save, Early Reviewer Programs) after a year?

 

• Changes to the programs might have made them more viable for your products.
• You shouldn’t try a special program if it didn’t work the first time around.
• Beta listings aren’t completely retail ready.
• Amazon likes it and will rank your product better organically.

 

What happens if a parent listing gets deleted?

 

• The children listings become orphans and are shown as individual products.
• All the children listings get deleted too.
• The first child listing created will become the parent listing.

 

What is a twister?

 

• Another name for a product variation
• A product that comes in different colors.
• A product review that was negative, but gets changed to a positive review.
• A special program with Amazon

 

 

True or False: When doing split testing, you should only test small differences.

 

• False

 

• True

 

Why should you add a clippable coupon to your product when launching?

 

• You are more likely to rank better organically.
• It can increase your click-through rate and your conversion.
• Amazon shares the cost of the coupon with you.
• It’s free and customers are happier.