vmartinez

 

True or false? Educating your prospects on the differences between systems will help boost the value of both your service and of Marketing Hub.

 

• True

 

• False

 

Which of the following is NOT one of the marketing attribution models available within HubSpot?

 

• Middle-out attribution model
• First-touch attribution model
• U-shaped attribution model
• W-shaped attribution model

 

Which of the following is a typical email marketing KPI? Check all that apply.

 

• Deliverability rate
• Open rate
• Close rate
• Clickthrough rate

 

 

True or false? It is difficult to know what type of prospects or accounts make up a client’s email list until they’ve tested the variables via A/B testing.

 

• True

 

• False

 

Which of the following steps would help sales and marketing leaders deepen communication between their organizations? Check all that apply.

 

• Auditing existing buyer personas to make sure that both organizations agree on definitions and attributes

• Documenting content gaps along the buyer’s journey for individual leads or accounts, and how marketing could better support sales efforts and qualification

• Creating a “Closed Lost, Unsure” nurturing strategy to help reinvigorate uncertain deals in partnership with targeted marketing efforts
• Setting a downgrade quota to prevent target accounts from growing too quickly

 

When working with B2B clients who may be interested in pursuing ABM, you’ll have to adjust your approach to focus on the following:

 

• Account or company-level metrics
• Scoring for companies and deals, not just leads
• Making sure sales reps have access to all information about an account’s marketing activities
• All of the above