vmartinez

 

John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?

 

• Monitor data and use creative refresh to replace the underperforming ads
• Monitor performance and manually increase delivery group weights in favor of the best performing ads
• Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
• Add five delivery groups to the same placement and detach the underperforming ones

 

Which attribution model serves as a baseline for collecting advertiser’s conversion data?

 

• Primal attribution model
• Primary attribution model
• Account-level attribution model
• Main attribution model

 

 

If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.

 

• False

 

• True

 

 

How many different code versions are generated for each Tag Manager?

 

• One
• Four
• Two
• Three

 

 

Jessica wants to create a report using a template that Anna has created. How can she do this?

 

Select All Correct Responses

• Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
• Anna can copy the template over to Jessica’s user account directly in the SAS UI
• Anna’s report template cannot be shared with another user

 

Amazon Ad Server offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.

 

• False

 

• True