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An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager360, with their newly created network. What steps, in order, should the agency follow to organize the campaign for their client?

• The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
• The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
• The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site,(5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
• The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.

 

Explanation:

This sequence accurately reflects the steps needed to organize a campaign in Campaign Manager 360. Here are a few relevant links from Google’s official content that support these steps, although they might not be on a single page outlining the exact nine-step order:

1. Create and manage advertisers – Campaign Manager 360 Help: This page details the first crucial step of creating an advertiser. https://support.google.com/campaignmanager/answer/2829356
2. Set up a campaign – Campaign Manager 360 Help: This resource explains the process of creating a campaign, the second step in the provided answer. https://support.google.com/campaignmanager/answer/2838056
3. Placement tags – Campaign Manager 360 Help: This page explains what placement tags are and their importance, aligning with the final step of downloading and sending them. https://support.google.com/campaignmanager/answer/2826636