vmartinez

 

How many attributes should you test for a default graphics experiment?

 

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Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?

• Run a default graphics experiment.
• Analyze quality metrics on the Play Console.
• Run a store analysis report.
• Run a localized experiment.

 

Here’s why:

Localized Experiment: This type of experiment allows you to test variations of localized text or graphics for your app in specific languages. In this case, you can create two versions of your Spanish store listing, each with a different set of screenshots, and test which one performs better in terms of attracting Spanish-speaking users.

Other Options:

• Default graphics experiment: This experiment type is used to test variations of your app’s default graphics, not localized versions.
• Analyze quality metrics on the Play Console: While quality metrics provide valuable insights into your app’s performance, they don’t directly measure the effectiveness of different screenshots in attracting users.
• Run a store analysis report: Store analysis reports provide data on various aspects of your app’s performance, but they don’t allow for controlled A/B testing like localized experiments do.

The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter discusses the different types of experiments available on Google Play, including localized experiments, and how they can be used to test and improve various elements of your store listing.

 

Which statement accurately describes how users see the variants for a localized store listing experiment?

• Experiment variants are shown to all users who are members of your app’s target audience.
• Experiment variants are only shown to users that agree to opt in to the experiment and click its assigned link.
• Experiment variants are only shown to users who view your app’s store listing for the first time.
• Experiment variants are only shown to users who view your app’s store listing in the languages that you choose.

 

Here’s why:

• Localized experiments focus on language: The purpose of a localized experiment is to test how changes to your app’s store listing in specific languages affect its performance.
• Targeted audience: By selecting specific languages for your experiment, you ensure that only users who view your app’s listing in those languages will be shown the variants. This allows you to measure the impact of your changes on different language groups.

The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter explains how localized experiments work and how they can be used to test variations of your app’s store listing in different languages.

 

Why should you avoid rounded corners for your app icon in your Google Play store listing?

• Drop shadows cannot be created for icons with rounded corners.
• Google Play store cannot display graphics with rounded corners.
• Icons with rounded corners are automatically scaled by the Google Play store to full bleed.
• Google Play dynamically applies corner radius automatically.

 

Here’s why:

• Automatic Styling: Google Play’s system dynamically applies rounded corners to app icons to ensure a consistent look across the platform. You don’t need to manually round the corners yourself.
• Unnecessary Effort: Manually rounding the corners would be redundant and could potentially lead to inconsistencies in how the icon appears in different contexts.
• Focus on Design: Instead of worrying about corner rounding, you should focus on creating a visually appealing and recognizable icon that represents your app’s brand and functionality.

The other options are incorrect:

• Drop shadows cannot be created for icons with rounded corners: This is not true. You can still add drop shadows to icons, even if they have rounded corners.
• Google Play store cannot display graphics with rounded corners: This is false. Google Play can display graphics with rounded corners.
• Icons with rounded corners are automatically scaled by the Google Play store to full bleed: While Google Play might resize icons to fit different display areas, it doesn’t specifically scale icons with rounded corners to full bleed.

The reference to the correct answer can be found indirectly in “Create a Google Play Store listing”, under the section “Graphics”. While it doesn’t explicitly mention rounded corners, it provides specifications for the app icon, including size and format requirements. The fact that these specifications don’t mention corner radius implies that it’s handled automatically by Google Play.

 

You want to use preview videos in your Google Play store listing. Which of the following is a recommended best practice?

• Include user testimonials from actual users of your app or game in your video.
• Set your video’s privacy setting to private instead of public or unlisted.
• Save any gameplay or in-app experiences until the end of your video.
• Create your video in landscape orientation instead of portrait orientation.

 

Here’s why:

• Better Viewing Experience: Landscape orientation provides a wider viewing area, which is more suitable for showcasing your app or game’s features and gameplay. It also aligns with the natural way most users hold their devices when watching videos.
• Google Play Store Layout: The Google Play Store is designed to display videos in landscape orientation. Using this orientation ensures that your video fits seamlessly within the store listing and looks professional.

The other options are not recommended:

• User testimonials in video: While testimonials can be valuable, they are best placed in the app description or reviews section. The video should focus on demonstrating the app’s functionality.
• Private video: Private videos cannot be viewed by users on the Google Play Store. The video should be public or unlisted to be accessible to potential users.
• Saving gameplay for the end: The most engaging and exciting aspects of your app or game should be showcased early in the video to capture users’ attention.

The main chapter where the reference to video best practices can be found is “Create a Google Play Store listing” under the “Graphics” section. It mentions including a YouTube video trailer and provides general guidelines for video content. While it doesn’t explicitly mention landscape orientation, the emphasis on using videos to showcase your app’s features implies that the video should be visually appealing and easy to watch, which is best achieved with landscape orientation.

 

You want to use a picture of a celebrity in your Google Play store listing. Which of the following is a recommended best practice for the use of pictures of public figures or celebrities?

• You can use professional images of well-known people as long as they are considered famous.
• You can use images of celebrities if the images are taken from an existing website.
• You can use professional images of famous people as long as you do not impersonate them.
• You can use professional photos of public figures or celebrities with written and documented permission.

 

Here’s why:

• Copyright and Personality Rights: Professional photos of celebrities are typically protected by copyright, and celebrities often have personality rights that control the commercial use of their image. Using such photos without permission can lead to legal issues.
• Authorization: Obtaining written and documented permission ensures that you have the legal right to use the celebrity’s image in your app listing. This protects you from potential copyright infringement or personality rights claims.

The main chapter where this is discussed is “Comply with Google Play store listing policies”. The section on “Examples of intellectual property covered by copyright” specifically mentions “Photos taken from a public figure’s social media account or professional images of public figures like singers, actors, athletes, and politicians.” The section on “Authorization” further emphasizes the need to secure the rights to all elements that aren’t your original work, including photos of celebrities.