vmartinez

 

What percentage of marketers report missing their launch KPIs?

 

• 15%
• 85%
• 20%
• 50%

 

 

A successful connect strategy contains (select three):

 

•  Connect strategy
•  Flighting strategy
•  Messaging strategy
•  Engaging strategy

 

 

Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

 

• 1.1X
• 2.3X
• 2X
• not

 

 

Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

 

• 25%
• 5%
• 10%
• 40%

 

 

Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

 

• Expand your campaign window
• Use customized creatives
• Expand your target audience
• Use multiple campaigns

 

 

What are the five types of launches we identify on Twitter?

 

• New cars, new logos, new movies, new TV shows, and new sales
• New companies, new management, new features, new offers, and new messaging
• New products, new brands, new messaging, new promotions, and new features
• New projects, new branding, new copyrights, new features, and new hires