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Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

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Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

  • Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.
  • Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.
  • Review the asset report to see which assets are low-performing and gradually swap them for new ones.
  • Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.

 

Explanation:

The correct answers are **Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality** and **Review the asset report to see which assets are low-performing and gradually swap them for new ones**. Jasmeet should first review the campaign’s existing assets to assess their adequacy in terms of types and sizes for ensuring good ad coverage across various platforms and formats, as well as evaluating whether they meet the recommended standards for quality. This allows her to determine if any deficiencies exist in the current asset pool that may hinder the campaign’s effectiveness. Additionally, Jasmeet should review the asset report to identify low-performing assets that may be underperforming or not resonating well with the target audience. By identifying these assets, she can gradually replace them with new ones to optimize the campaign’s performance over time. This iterative approach ensures that Jasmeet can make data-driven decisions based on asset performance metrics, gradually improving the campaign’s effectiveness without entirely overhauling the existing assets prematurely. Waiting another two months before taking action or immediately removing all existing assets and starting afresh are less advisable strategies, as they either delay necessary optimizations or risk disrupting the campaign’s stability and continuity without sufficient evidence of asset performance. Therefore, by reviewing existing assets and gradually replacing low-performing ones, Jasmeet can strategically optimize the Google App campaign for better results while maintaining campaign stability and continuity.

 

Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)

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Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)

  • Janelle can adjust bids daily to ensure that the campaign stays on target.
  • Janelle can set bids and budgets strategically.
  • Janelle can provide the system with abundant data and time.
  • Janelle can evolve campaign strategy over time.
  • Janelle can set location targeting at the ad group level.

 

Explanation:

Janelle plays a critical role in guiding the machine-learning-powered Google App campaign towards success by implementing strategic inputs. Firstly, she can strategically set bids and budgets, ensuring that resources are allocated efficiently to achieve campaign objectives. By adjusting these parameters based on performance and goals, she optimizes the campaign’s effectiveness within predefined constraints. Secondly, Janelle can provide the system with abundant data and time to process it. High-quality data allows the machine learning algorithm to make informed decisions and refine targeting, messaging, and bidding strategies over time, ultimately improving campaign performance. Lastly, Janelle can evolve the campaign strategy over time by keeping a close eye on performance metrics, market trends, and user behavior. Adapting the strategy ensures that the campaign remains aligned with changing business goals and market dynamics, maximizing its impact and long-term success. These three actions empower Janelle to leverage machine learning effectively while still exerting strategic control over the campaign’s trajectory, optimizing outcomes and driving results for her marketing objectives.

 

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

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Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

  • Display
  • Video
  • Discovery
  • Local

 

Explanation:

The correct answer is **Local**. Jacob’s reliance on offline metrics like store visits and in-store sales indicates a need for a campaign type that can effectively drive foot traffic and promote his physical toy store. The Local campaign type is specifically designed to help businesses with physical locations, such as Jacob’s toy store, achieve their offline business objectives by targeting users who are located near the store’s location. Local campaigns utilize location extensions, local inventory ads, and other features to reach potential customers in proximity to the store, encouraging them to visit and make purchases. By focusing on local targeting and optimizing for store visits and in-store sales, the Local campaign type aligns well with Jacob’s objectives, making it the most suitable choice among the options provided. While Display, Video, and Discovery campaigns can be valuable for brand awareness and online engagement, they are not as directly tailored to driving offline business objectives like store visits and in-store sales, making them less suitable for Jacob’s specific needs.

 

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

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Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

  • Local
  • Video
  • Display
  • Discovery

 

Explanation:

The correct answer is **Local**. Local campaigns are specifically designed to help businesses like Jacob’s physical toy store drive offline actions, such as store visits and in-store sales. These campaigns utilize various signals, including location data and user intent, to target potential customers who are physically near the store location. By leveraging features like location extensions and local inventory ads, Local campaigns aim to increase foot traffic to the store and encourage customers to make purchases in person. Furthermore, Local campaigns are optimized for local relevance and are ideal for businesses looking to boost their offline presence and drive tangible results from their advertising efforts. With Local campaigns, Jacob can effectively reach local customers and drive them to visit his toy store, ultimately helping him achieve his offline business objectives and drive sales in-store.

 

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

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Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

  • Her ads will appear above and below search results when people search for related keywords.
  • A video summary of her product line will be automatically generated by the system and placed on YouTube.
  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.

 

Explanation:

The correct answer is that a Display campaign will serve Ingrid’s ads on website content related to her business or her customers’ interests, based on her targeting decisions. This option aligns with Ingrid’s goal of acquiring exposure for her new product line because a Display campaign allows her to reach a significant portion of people on the internet. By displaying ads on relevant websites, Ingrid can effectively capture the attention of potential customers who are already engaged with content related to what she offers. The Display campaign leverages Google’s Display Network, consisting of millions of sites, blogs, and apps, reaching diverse audiences. By targeting websites related to her business or audience interests, Ingrid can tap into existing audiences, increasing engagement and potential conversion. The chosen option stands out from the incorrect choices as it explicitly emphasizes the use of a Display campaign, which focuses on showcasing image or text-based ads on websites. In contrast, the other options mention search results, video summaries, or Google Maps, which do not align with the goal of acquiring exposure through a Display campaign. With the ability to make specific targeting decisions, Ingrid can further tailor the campaign to her marketing goals. This includes targeting industry-specific sites, complementary product/service websites, or users interested in related topics, ensuring her ads are shown to the right audience in a contextually relevant manner. Ultimately, a Display campaign provides Ingrid with the opportunity to achieve her goal of acquiring exposure for her new product line by presenting ads on websites related to her business or her customers’ interests, bolstering visibility, engagement, and potential conversions.

 

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)

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In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)

  • A travel app looking to increase their user base by 50% in the next six months.
  • An entertainment app provides unlimited video views to users.
  • A dating app earns £50 in revenue every time that an app user upgrades to Premium level.
  • A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers.

 

Explanation:

The correct answers are **A dating app earns £50 in revenue every time that an app user upgrades to Premium level** and **A banking app knows that those who use the app to deposit cheques are more likely to remain loyal customers**. In both scenarios, running a campaign focused on in-app actions makes sense because the desired outcomes are directly tied to specific actions taken within the app. For the dating app, encouraging users to upgrade to the Premium level directly contributes to revenue generation, as each upgrade results in £50 in revenue. By running a campaign focused on promoting this in-app action, the dating app can effectively drive conversions and increase revenue. Similarly, for the banking app, users who deposit cheques within the app are more likely to remain loyal customers. Therefore, running a campaign focused on encouraging users to perform this in-app action can help the banking app retain customers, increase engagement, and foster long-term loyalty. In both scenarios, focusing on in-app actions allows advertisers to directly impact key business objectives and drive meaningful results within the app ecosystem, making it a logical and strategic approach for achieving their goals.