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Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?

• You’ll need to set up a separate campaign beneath the parent advertiser.
• You’ll need to set up two parent advertisers beneath a Campaign Manager 360 network.
• You’ll need to set up two separate placements beneath the parent advertiser.
• You’ll need to set up separate child advertisers beneath the parent advertiser.

 

Explanation:

To effectively organize the Campaign Manager 360 network for the national cleaning supplies business and its new subsidiary while maintaining separate business units and a holistic overview, the correct approach is to ‘set up separate child advertisers beneath the parent advertiser.’ This method allows for distinct segregation of advertising activities and campaign management for each business unit while still maintaining a centralized parent advertiser for overarching control and reporting. By creating separate child advertisers, each representing a different subsidiary or business unit, the client can manage campaigns independently within their designated organizational structure. This setup ensures that campaign performance metrics, budget allocations, and creative assets remain distinct and specific to each subsidiary, facilitating targeted marketing strategies and operational efficiency. Moreover, having a parent advertiser facilitates centralized management and oversight, providing a holistic view of all advertising activities across the entire organization. This approach is optimal as it balances segmentation for focused management with centralized control for strategic alignment and comprehensive reporting, meeting the client’s needs to effectively separate business units within Campaign Manager 360 while ensuring a unified perspective on overall advertising performance and objectives.

 

In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers.What’s the next step you should take to prepare their account?

• Upload the specific creatives for the latte product into their account.
• Select optimal placements for their latte product launch.
• Choose the desired ad sizes for the latte product-related creatives.
• Develop a campaign for their new latte product.

 

Explanation:

Develop a campaign for their new latte product is the next step you should take to prepare their account because a campaign serves as the foundation for organizing and managing all advertising activities related to the latte product. By creating a campaign, you can define objectives, set budgets, and schedule ads that specifically promote the latte, ensuring that all efforts are aligned with the marketing goals of the coffee store chain. This structured approach allows for better tracking of performance and optimization of the advertising strategy as the campaign progresses.

 

After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

• Allowing both ad types to run across various sites and platforms
• Including geographic, language, and technology targeting
• Setting up the priority of the ad to “2,” which then ran before the standard ad
• Including three different creatives to run in this campaign

 

Related question:

 

After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign.What could cause this to happen?

• Including three different creatives to run in this campaign
• Allowing both ad types to run across various sites and platforms
• Setting up the priority of the ad to “2,” causing it to run before the standard ad
• Choosing to include geographic as well as language targeting

 

Explanation:

Choosing to include geographic as well as language targeting could cause the default ads to run more frequently than the new ads because such targeting can limit the audience available for the new ads. If the new ads are tailored to specific geographic locations or languages, they may not be served as often if there are fewer eligible users compared to the broader audience for the default ads. As a result, the system may prioritize serving the default ads, which have a wider reach, over the more narrowly targeted new ads, leading to a higher frequency of impressions for the default creatives.

 

 

While working on your ad campaign and looking over a diverse selection of creatives, you look for a product that works with Campaign Manager 360 that can help you integrate these creatives. Which product should you choose?

 

• Tag Manager 360
• Display & Video 360
• Google Analytics 360
• Optimize 360

 

 

You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?

• Custom links
• Deep links
• Landing page links
• Targeting links

 

Explanation:

Deep links are the correct tool for this objective because they enable advertisers to direct users to specific content within a mobile app rather than just launching the app’s homepage. By using deep links, the dairy brand can ensure that their mobile in-app ads lead directly to the landing page for the new ice cream flavors, providing a seamless user experience. This approach not only enhances user engagement by taking them straight to the relevant content but also increases the likelihood of conversions, as users can immediately access the information and promotions related to the new ice cream offerings.

 

Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?

• They should look at their campaign settings in Campaign Manager 360 to see if their ads are optimized for mobile.
• They should configure account settings in Campaign Manager 360 to include apps, mobile devices, and tablets.
• They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.
• They should adjust their existing desktop display campaign and settings within Campaign Manager 360.

 

Explanation:

To ensure that mobile ads for the sunglasses retail chain client start serving in their current campaign within Campaign Manager 360, the correct first step is to ‘look at their campaign settings in Campaign Manager 360 to see if their ads are optimized for mobile.’ This involves reviewing the campaign settings to verify whether the ads are configured and set up to be compatible and optimized for mobile devices. Checking this setting ensures that the creatives which are already optimized for mobile will display correctly across mobile websites and apps, maximizing the campaign’s reach and effectiveness on mobile platforms. It also ensures that any necessary adjustments can be made to align the campaign settings with the client’s objective of running mobile ads, thereby optimizing ad delivery and performance. Therefore, this option correctly identifies the initial action to take within Campaign Manager 360 to ensure that the sunglasses retail chain client’s mobile ads are set up and ready to serve effectively across mobile devices.