vmartinez

You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

 

• Quick Promote
• Amplify Pre-roll
• Carousel Ads
• App Installs Ads

 

Which of the following tips about mixing ad formats are correct? (Select all that apply)

 

• Start with the ad format that casts the widest “attention net” – Timeline Takeover.
• Diversify the mix of ad formats to extend the impact of your budget.
• Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
• Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

 

In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

 

• @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
• @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
• Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
• Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.

 

What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

 

• Gender
• Age
• Location
• Language

 

In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

 

• @HeinzTweets used a text-only video to promote their brand’s story.
• @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
• @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
• @HeinzTweets ran a global contest

 

Which of the following statements about hashtags are correct? (Select all that apply)

 

• You can expect your brand slogan to translate to a hashtag.
• You should reward users for interacting with your hashtag.
• You should research how the hashtag is being used already.
• Always use ALL CAPS in your hashtag.