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Home » Archives for vmartinez » Page 1775

vmartinez

You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

By vmartinez

You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

 

  • Quick Promote
  • Amplify Pre-roll
  • Carousel Ads
  • App Installs Ads

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

Which of the following tips about mixing ad formats are correct? (Select all that apply)

By vmartinez

Which of the following tips about mixing ad formats are correct? (Select all that apply)

 

  • Start with the ad format that casts the widest “attention net” – Timeline Takeover.
  • Diversify the mix of ad formats to extend the impact of your budget.
  • Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
  • Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

By vmartinez

In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

 

  • @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
  • @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
  • Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
  • Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

By vmartinez

What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

 

  • Gender
  • Age
  • Location
  • Language

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

By vmartinez

In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

 

  • @HeinzTweets used a text-only video to promote their brand’s story.
  • @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
  • @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
  • @HeinzTweets ran a global contest

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

Which of the following statements about hashtags are correct? (Select all that apply)

By vmartinez

Which of the following statements about hashtags are correct? (Select all that apply)

 

  • You can expect your brand slogan to translate to a hashtag.
  • You should reward users for interacting with your hashtag.
  • You should research how the hashtag is being used already.
  • Always use ALL CAPS in your hashtag.

 

Filed Under: Twitter Video Ads Specialist Badge Assessments Answers

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