A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?
- Don’t join the platform if you’re not sure it’s a good fit
- Ask your team what they like and dislike about it
- Dive in and join the platform, add it to your strategy
- Join the platform and test it, to see if it works
Explanation:
Here’s why:
- Audience Presence: If your audience is already using the new platform and you believe you can provide value to them, it’s worth exploring. This allows you to meet your audience where they are and engage with them on a platform they prefer.
- Testing and Experimentation: By joining the platform and testing it, you can gather real-world data and insights. This experimentation phase allows you to assess whether the platform aligns with your objectives and whether it provides a positive return on investment in terms of time and resources.
- Flexibility in Strategy: Testing the platform doesn’t necessarily mean a significant, long-term commitment. It allows you to adapt and adjust your strategy based on the actual performance and results. If the platform proves to be effective, you can incorporate it more deeply into your social media strategy.
- Team Input: While it’s valuable to consider team input, the dynamic nature of social media platforms often requires hands-on experience to fully understand their potential impact. Team discussions can be complemented by practical testing and data-driven insights.
Ultimately, an initial testing phase allows you to make informed decisions based on real-world performance, helping you assess the platform’s fit within your overall social media strategy.