vmartinez

 

People who have not liked or followed your company on social media will not see your ads. True or false?

 

• False

 

• True

 

 

How do you check the ad copy of your competitors’ Google Ads?

 

• Semrush Advertising Research
• Manually check search results
• Google Ads competitor report

 

 

What is display advertising?

 

• Ads that run at the top of Google search results
• A fancy name for banner ads
• Ads that run on digital billboards

 

 

What does retargeting do?

 

• Ads on other sites bring users who visited your site in the past back to your site.
• Ads on sites similar to yours bring brand-new users to your site.
• Ads are displayed to users who match the demographics of past customers.

 

 

What are Google’s automated programs that discover website content called?

 

• Transcripts
• Spiders
• Robots

 

 

Search Engine Marketing is most commonly called:

 

• SEO
• Digital Marketing
• PPC