Which of the GA4 models for attribution was previously unavailable in the free version of Universal Analytics?
- Data-driven
- Linear
- First click
- Time decay
If you want to customize GA4 to show only reports you find useful, where would you go?
If you want to customize GA4 to show only reports you find useful, where would you go?
- Admin > Property Settings
- Admin > Data Settings
- Configure > Custom Definitions
- Reports > Library
Creating the Search Console “Landing Pages” report in GA4 is:
Creating the Search Console “Landing Pages” report in GA4 is:
- Impossible, it existed only in Universal Analytics
- Automatic, the report appears right after installing GA4 on the website
- Possible after you connect GA4 to Search Console
- Impossible, connecting GA4 to Search Console allows you to see the “Keywords” report only
Enabling “enhanced measurement” in your data stream will automatically track: (check all that apply)
Enabling “enhanced measurement” in your data stream will automatically track: (check all that apply)
- Conversions
- Scrolls
- File downloads
- Custom events
In the ACES marketing framework, what does C stand for?
In the ACES marketing framework, what does C stand for?
- Clicks
- Capture Intent
- Conversion Rate
- Communicate message
- Optimization
What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
- Free advanced attribution modeling
- Requires less bandwidth to track users
- Mobile app data collection is built into the product
- Free BigQuery integration