vmartinez

Publishing a report in Reports > Library > Collections means that:

 

• The report starts collecting data
• The report is publicly available and shared with anyone with a GA4 account.
• That step is necessary only if you want to activate the Publisher ads report in the Monetization section.
• The report will show up in the Reports menu

 

Conversions in GA4 compared to the previous version of Google Analytics are:

 

• Unnecessary, because GA4 uses machine learning and AI to improve conversion rate
• Different, because every conversion has to have a value parameter
• Strictly predefined, no customization is required
• Flexible—you can declare any event that comes in a conversion

 

Which UTM parameters are recommended if you want to track a link effectively?

 

• Source and Medium
• None
• All
• Source, Medium and the Campaign name

 

How do you set up outbound click tracking in GA4?

 

• It’s impossible due to privacy reasons
• It requires custom coding
• By using the measurement protocol.
• By turning on the Enhanced measurement

 

In the company that Masha works for, organic search traffic is the strategic KPI. If she wanted to see how they compare against their competition, which of the following tools should be her first choice?

 

• GA4
• MS Excel
• Semrush Traffic Analytics
• Google Data Studio

 

Emily wants to improve the conversions on her website, but her GA4 shows only out-of-the-box visitor data. Which of the following should be the first thing she does?

 

• Customize the GA4 interface in Reports > Library to show new insights
• No data in GA4 can increase the number of conversions you get, Emily needs to bring more visitors to her website and paid traffic is the best way to do it quickly.
• Find the right template in the Explorations > Gallery which automatically helps conversion rate optimization
• Identify the event that represents the desired action on her website and mark it as a conversion in Configure > Events