vmartinez

 

True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

 

• False

 

• True

 

Select three answers. Online Video ads….

 

• Can run on Amazon-owned sites and *third-party sites*
• Can be linked to a product detail page
• Can run on Amazon Publisher Direct
• Can be complemented with Streaming TV ads

or

• Can be complemented with Streaming TV ads
• Can be linked to a product detail page
• Can run on Amazon Publisher Direct
• Can run on Amazon-owned sites and third-party sites

or

• Can be delivered across Amazon Publisher Direct & third-party exchanges
• May appear on linear tv
• Can help you reach relevant audiences
• Can optimize cross-channel advertising strategies

or

• Can help you reach relevant audiences
• May appear on linear tv
• Can optimize cross-channel advertising strategies
• Can be delivered across Amazon Publisher Direct & third-party exchanges

 

 

Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?

 

• Sponsored Display video
• Streaming TV ads
• Online Video ads
• Sponsored Brands video

 

 

True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.

 

• True

 

• False

 

 

Select three answers. In Sponsored Brands ads, advertisers….

 

• Pay everytime a shopper views the ad
• Can use keyword and product targeting
• Only pay when a shopper clicks on the ad
• Can easily build video campaigns

 

 

Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?

 

• Sponsored Brands video
• Sponsored Display video
• Streaming TV ads
• Online Video ads