vmartinez

 

Display ad homepage restricts the following items from display on the homepage

 

• Weight loss
• None of these
• Firearms
• Both weight loss and firearms

 

 

You can delete Amazon DSP orders as long as they have not yet gone live.

 

• True

 

• False

 

Explanation:

Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon. A delete feature is now available for line items that haven’t delivered any impressions, giving you more control over what orders and line items are in view.

 

 

Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?

 

• You can delete line items that are live.
• You can delete a line item as long as it has not yet started spending.
• You can delete a line item that has ended.

 

 

Which of the below are best practices when setting up Amazon DSP campaigns?

 

• Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
• Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
• Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.

 

 

If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?

 

• Video
• Amazon Ads mobile display
• Standard display
• AAP – Mobile App

 

Explanation:

Mobile exchange inventory has more targeting attributes and audience segmentation than display inventory. The targeting attributes are divided into three: site-side (or app-side) attributes, device-side attributes and user-side attributes.

Because “mobile” inventory is specific to mobile apps, it is advised to set up the site’s default delivery medium as “web” and then create a “web” ad unit. You can then revise your logic to select the appropriate ad unit size based on device type.

 

 

An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?

 

• Bulk edit → Targeting → Audiences → Add audiences
• Bulk edit → Targeting → Audiences → Exclude audiences
• Bulk edit → Targeting → Audiences → Remove audiences
• Bulk edit → Targeting → Domain → Exclude existing targeting