vmartinez

 

Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

 

• Click here

 

• Shop now

 

 

Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

• 1
• 2

or

• Super Power Batteries last twice as long as the leading brand Independent Example Lab test, May 2022
• Super Power Batteries last twice as long as the leading brand

 

 

PMP allows you access to direct deals with publishers.

 

• False

 

• True

 

Explanation:

Amazon has a program called Programmatic Advertising which uses an automated process to purchase digital ad inventory across the web, mobile, apps, video, and social media. It uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals

 

 

Which of the following scenarios are true for campaign management features in Amazon DSP?

 

• In the event that you’d like to duplicate specific line items within an existing campaign, you can copy individual line items.
• You are able to copy campaigns across advertisers.
• When setting up a new campaign, you can duplicate previous campaigns by going to the order you’d like to copy.

 

 

In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.

 

• True

 

• False

 

 

The language for promotions and bundles must be which of the following?

 

• Clear
• Complete
• Free of distractions
• All of these

 

Explanation:

Promotions are a great way for Amazon sellers to generate excitement and drive more sales for their products. Shoppers are always on the lookout for a good deal, so a well-executed promotion can often be the tipping point in convincing someone to buy, or convincing someone to buy from you instead of a competitor. An Amazon product bundle is made of two or more complementary products sold together in one listing. Providing value and convenience, the customer can get everything they need with one click