vmartinez

 

How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

 

• It’s not possible, as Floodlight tags can only capture product data
• Use the global site tag, which automatically tracks this information
• Use a third-party tool, as this data cannot be captured through Floodlight natively
• Use custom variables, also known as u-variables

 

 

Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

 

• Third-party demographic segments
• Google in-market audience segments
• Third-party audience lists (no)
• First-party audience lists (no)