vmartinez

 

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

 

• Cell signals
• Customer profiles
• Wi-Fi
• Context

 

 

Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

 

• Add a formula column that assigns this weighted value to each device
• Define the weighted values in a separate application and work with a third party to upload this data
• Ensure that mobile bid modifiers are automatically optimized
• Use custom Floodlight variables

 

 

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?

 

• By using Adwords conversion tracker
• No action is required, as it’s a single version of the website that works across all devices
• By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
• With cross-device conversion reporting

 

 

How would you track in-app conversions in an Android app?

 

• Google Tag Manager
• AdWords conversion tracker
• Pure downloads
• Floodlight

 

 

When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?

 

• All transactions
• Offline activity
• Selected conversions
• All actions

 

 

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?

 

• $2.50
• $500
• $20
• $200