vmartinez

What type of data can be collected when using a Google forwarding number with a call extension?

• Caller name
• Call duration
• Caller phone number
• Call location

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

• Create a separate ad group for each store
• Provide a survey question up-front and ask the user what type of device they’re using
• Link to the company’s website to avoid the store altogether
• Link to each store so the user can click on the correct one

Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

• She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
• By specifying offline activity as the conversion source in her report
• Create a custom Floodlight column containing the offline Floodlight activities
• Create a formula column that manipulates the existing data in her reports

Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?

• Bid strategy opportunities
• Device bid adjustment
• Custom Floodlight variables
• Manual cost-per-click (CPC) bidding

What measurement gap can a call-tracking service fill?

• Mobile web conversions
• Cross-device conversions
• Offline conversions
• Mobile in-app conversions