vmartinez

 

Which of the definitions best describes brand awareness campaigns?

 

They are conversion-based campaigns to move more relevant target audiences through your funnel

 

They are impression-based campaigns to maximize your reach of relevant target audiences at the top of the funnel

 

 

Which of the following best describes Conversion Tracking?

 

A marketing strategy that seeks to increase number of leads
A tool that can be used on brand awareness campaigns to look at engagement levels
A tool that tracks conversions within the LinkedIn environment
An analytical function that gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns

 

 

Which of the following sentences is true about Conversion Tracking?

It requires the Insight Tag to work
It reports on Lead Gen Form activity
It only performs well when tracking actions on specific

 

Other similar question is:

Which two of the following statements are true about conversion tracking?

Select All Correct Responses

• An extra snippet of code needs to be added to Google Ads to help track user interactions with your site
• Budgets automatically get shifted to the most productive ads
• It can track ad interactions and identify the ads most valuable to your business
• The best performing ads provide insight into creating new and improved creatives

 

 

Which is not a LinkedIn best practice for lead generation targeting?

 

Use Lookalike Audiences
Avoid hyper targeting
Set up different campaigns and approaches
Use Contact and Account targeting
Include your own company

 

 

Which of the following are best practices for strong thought leadership content?

 

Emphasize selling your products
Offer new perspectives and insights to existing challenges
Talk about what everyone else is talking about
Present facts with minimal insight or opinion

 

 

Serena’s lead gen campaign has been live for a few months and she is reporting on the results. She wants to know how she is performing. Which metrics in the Campaign Manager does LinkedIn recommend Serena reviews? Select all that apply.

 

Average click-through rate (CTR)
Number of leads
Cost per lead (CPL)