vmartinez

 

In order to use Website Retargeting, you will have to install the Insight Tag.

 

True

 

False

 

 

What would be a good first step before you design your targeting strategy?

 

Discard LinkedIn’s data and leverage only your own contact lists
Integrate your data with LinkedIn’s data
Hyper target to start with a small audience

 

 

Conversion value is…

 

The amount a customer spends on his/hers first purchase
The amount invested in an entire conversion campaign
The dollar amount which is given to each conversion
The score you give a lead

 

 

How can you use the Insight Tag to help your brand awareness strategy? Select three.

 

Automatically repost content from your website onto your LinkedIn Page
Upload contact lists to use in targeting campaigns
Compare different pages to learn which kinds of content resonate with different audiences
Gain valuable audience insights—like job titles, company names, and industries—using accurate professional data
Use insights about your website visitors to create targeted ads

 

 

Which type of access would you need to download leads?

 

Viewer access only

 

Designated Admin OR Lead Gen Forms Manager access on the LinkedIn Page

 

 

The number of fields on a Lead Gen Form should ideally be:

 

At least 5
At least 7
Fewer than 5
Between 2 and 3