vmartinez

 

Daniel has decided to integrate his Lead Gen Form with his CRM system. How will this affect him?

 

All his leads will be stored in Campaign Manager for up to 30 days
He will be able to take action on his leads quickly
He will have to start downloading his lead lists manually

 

 

It is not possible to select brand awareness as a specific campaign objective in Campaign Manager.

 

False

 

True

 

 

How does LinkedIn help you with account-based marketing (ABM)? Select all that apply.

 

It ensures your brand is present and prepared to help during each stage of the funnel
It automatically provides you with a list of accounts that match your area of expertise
It helps you get closer to decision makers within your target companies
It combines LinkedIn’s first-party data with your account lists

 

 

If you detect that your CTR is underperforming, what can you do to improve it?

 

You could try to improve your images and text so that they attract more people
You could increase your budget so that it reaches more people
You could try changing your targeting filters

 

 

There is no average web conversion rate because this metric will normally depend on… Select three.

 

Website design
Type of ad
User interface
Speed

 

 

How would you best approach your campaign’s reach for lead generation?

 

Hyper target so that you make sure you are reaching the right audience
Start broad and narrow down your audience as you analyze results
Target broadly so that you make sure as many people as possible see your ad