Emma is using a mobile device to search for a new pair of tennis shoes. If an advertiser is using Microsoft Audience Network Ads to promote their shoes, which ad copy format will Emma most likely see?

Select one option.

Long headline with a description
Short headline with a description
Long headline without a description
Short headline without a description

Contoso commits to buying 20 million display ad impressions that are to be delivered between specific dates at a specific price. What pricing model is Contoso choosing?

By vmartinez

Contoso commits to buying 20 million display ad impressions that are to be delivered between specific dates at a specific price. What pricing model is Contoso choosing?

Select one option

Cost per click
Cost per completed view
Cost per action
Flat fee

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

By vmartinez

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

Because it’ll remove users from your data segments who aren’t likely to convert.
Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
Because it’ll help you reach new and relevant audiences who are likely to convert.
Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

Explanation:

The correct answer is ‘Because it’ll help you reach new and relevant audiences who are likely to convert.’ Opting into optimized targeting when creating a video action campaign is advantageous because it leverages machine learning algorithms to identify and reach new audiences that are most likely to convert based on their past behavior, interests, and demographics. By utilizing optimized targeting, advertisers can expand the reach of their campaigns beyond existing data segments and reach new, relevant audiences that may not have been previously targeted. This approach increases the campaign’s potential for driving conversions by reaching users who are more likely to engage with the ad and take desired actions. Additionally, optimized targeting continuously adjusts and optimizes audience targeting based on real-time data and performance insights, ensuring that the campaign remains effective and efficient in reaching high-value audiences throughout its duration. Therefore, opting into optimized targeting is a sound strategy for maximizing the effectiveness and impact of a video action campaign by reaching new and relevant audiences most likely to convert, ultimately driving better campaign results and return on investment.