vmartinez

 

Nick is setting up Dynamic Remarking for this feed-based audience campaign. Who will Nick target if he selects ‘Shopping cart abandoners’?

 

Select one option.

• Customers who put a product into their basket and hen buy it
• Customers who visit Nick’s website
• Customers who view Nick’s products
• Customers who put a product into their basket but do not buy

 

 

Which of the following is best practise when deciding your campaign name for your Audience Ad campaign?

 

Select one option.

• Include HTML
• Provide scripts
• Provide a unique name
• Use markup language

 

 

Where can you access the Audience Network Planner in the Microsoft Advertising User interface?

 

Select one option.

• Tools > Planning
• Tools > Conversion Tracking
• Tools > Setup
• Tools > Bulk actions & apps

 

 

How is the makeup of your audience broken down in the Audience Network Planner?

 

Select all that apply.

• Location
• Income
• Device
• Demographics

 

 

Which of the following statements describe the programmatic method of selling display advertising?

 

Select all that apply.

• A set number of impressions is pre-sold.
• It takes place through an auction.
• It is sold automatically through a digital marketplace.
• Each impression can vary in price.

 

 

If using image ads in the Microsoft Audience Network, from where can you use an already existing image?

 

Select all that apply.

• Twitter ads
• Instagram ads
• Pinterest ads
• Facebook ads