vmartinez

 

What does the acronym SWOT stand for?

 

• Strengths, Weaknesses, Operations, and Tactics
• Strengths, Weaknesses, Opportunities, and Threats
• Stability, Wealth, Operations, and Technology
• Stability, Weaknesses, Operations, and Tactics

 

 

When researching competitor audience demographics, you’ll want the following information (Choose 3 correct answers)

 

• Seasonal forecasts and trends
• Psychographic information
• Demographic information
• Physiographic information
• Detailed financial company information
• Basic company information

 

 

When calculating market share, what option is FALSE?

 

• Multiply the result by 10
• Divide the company’s total sales or revenue by the industry’s total
• Calculate the industry’s total sales or revenue during the period you’ve chosen to analyze

 

 

When building competitor profiles, you can streamline the process using which tool?

 

• Google’s Market Explorer Tool
• Semrush’s Competitor Deep Dive Tool
• Semrush’s Market Explorer Tool

 

 

What is the difference between a marketing plan and a marketing strategy?

 

• A marketing strategy defines how you’re going to achieve your business goals, whereas a marketing plan defines a big-picture view of what your business is trying to achieve

 

• A marketing strategy defines what you’re trying to achieve through marketing activities, whereas a marketing plan defines details like timelines and milestones.

 

 

Why do marketers have more success with a marketing strategy? (Choose 3 correct answers)

 

• Teams across the company are aligned to support the same goals
• Marketing efforts are optimized more effectively
• Marketing activities are coordinated with business objectives
• Your short-term game plan is more clearly defined
• A timeline with concrete marketing activities are mapped out
• Marketing activities are coordinated with competitor objectives