What are three benefits of actively creating a safe space for your online community?
- Community growth and engagement
- Improved brand reputation
- Increased advertising metrics
- Increased profitability
What’s a first step you can take to make DEI a less daunting subject to tackle?
What’s a first step you can take to make DEI a less daunting subject to tackle?
- Take inspiration from competitor accounts and try to follow their strategy
- Take a team vote to decide what kind of content to start posting more of
- Start with one reputable source from a person or organization that you trust
- Create content from your team’s perspective, reflecting their own thoughts
What are two ways a brand can provide both support and safety for marginalized communities on social?
What are two ways a brand can provide both support and safety for marginalized communities on social?
- Blocking and reporting users who use hate speech
- Not sharing any content showing LGBTQ2+ people to avoid trolls
- Allowing freedom of speech on social posts, regardless of the message
- Putting pressure on social media companies to create more inclusive algorithms
What is the following an example of? Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.
What is the following an example of?
Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.
- Diversity
- Inclusion
- Equity
- Accessibility
Before you dive into planning and executing an inclusive social media strategy, what should you do?
Before you dive into planning and executing an inclusive social media strategy, what should you do?
- Adjust your social advertising parameters to reach a wider audience
- Understand and clarify your company’s position on social justice and social impact issues
- Create DEI and Accessibility standards for social, separate from existing company documentation
- Wait for a celebration day or month to occur so you can piggyback on it on social
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
- Pretend to have more diversity in your organization to appear inclusive
- Focus on content for Pride month above all other days of significance
- Get involved in inclusive campaigns such as adding pronouns to bios
- Add brighter colors to social content, even if they’re not brand colors