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By vmartinez
A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)
By vmartinez
A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)
By vmartinez
A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)
By vmartinez
A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)
By vmartinez
A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience. What feature in the Pinterest trends tool can the media planner use? (select one)
Explanation:
This feature in the Pinterest Trends tool shows which trending topics, keywords, or ideas are popular specifically among the brand’s engaged audience — meaning people who have already interacted with their content or are similar to their existing followers.
Using this, the media planner can:
Tailor the campaign to match audience interests that are already trending.
Highlight products or collections that align with what their engaged audience is currently searching or saving.
Capitalize on current interest to boost conversions during a key sales period (e.g., a holiday).
Example:
If the audience is currently engaging with “holiday party outfits” or “cozy winter fashion,” the brand can feature those items in promoted Pins, aligning product promotion with audience trends and the upcoming holiday.
Why other options would be incorrect:
Other features (like “seasonal trends” or “interest over time”) help with timing or broad trend insights, but only “Trends your audience loves” focuses on what the brand’s current audience is engaging with, which is key to driving conversions from that audience.
In short:
“Trends your audience loves” helps the brand promote exactly what their engaged users are interested in right now — crucial for boosting sales during a seasonal opportunity.
By vmartinez
A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
Explanation:
Seasonal trends in the Pinterest Trends tool show topics or keywords that follow a predictable, recurring pattern every year — such as spring cleaning, Easter decor, or outdoor patio ideas.
By selecting the Seasonal trends filter, the media planner can:
Identify which keywords or topics spike every spring.
Understand the timing of when those searches begin to rise.
Plan content and campaigns to launch just before or during peak seasonal interest.
Match product promotions (like spring collections) to user intent and search behavior.
Example:
If “pastel living room ideas” and “spring wreath” consistently spike from late February to April, the retailer can start promoting their spring line in mid-February to capture early interest.
Why other options would be incorrect:
Filters like evergreen trends or growing trends might show relevant content, but they don’t focus on predictable, yearly patterns, which is what the question is asking about.
In summary:
Seasonal trends help the planner spot patterns that happen each spring, letting them time the campaign perfectly to maximize visibility and sales.