What can a media buy can also be referred to as?
- Paid placement
- Placement
- Exchange
- Advertisement
Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
- request for proposal (RFP)
- Review, negotiate and sign
- marketing calendar
- strategy
A setup fee is also commonly referred to as a(n) ___________ fee?
A setup fee is also commonly referred to as a(n) ___________ fee?
- incorporation
- integration
- merger
- combination
Which party should benefit the most as a result of media planning negotiations?
Which party should benefit the most as a result of media planning negotiations?
- Both
- The advertiser
- The publisher
Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
- True
- False
Which of the following are reasons that trademark alerts are important?
Which of the following are reasons that trademark alerts are important?
- Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
- Trademark infringments devalue the partnerships channel
- Trademark alerts can notify brands about invalid offers that are displayed
- Trademark infringements lower paid search costs