vmartinez

 

If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

 

• Impressions
• Average Order Value
• Engagement
• Conversation

 

 

If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

 

• Clicks, sales, sign-ups, and downloads
• Impressions, engagement, and conversation
• Sentiment, Saves, Shares, Pins

 

 

Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?

 

• True

 

• False

 

 

What does click through rate refer to?

 

• The profit generated relative to the total amount of money put in the program.
• The percentage of viewers who clicked a link.
• The percentage of clicks that result in the desired action.
• The gross revenue generated by every dollar of advertising spend.

 

 

What does conversion rate refer to?

 

• The percentage of clicks that result in the desired action.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.
• The percentage of viewers who clicked a link.

 

 

The program’s total impressions benchmark refers to:

 

• The number of views.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.