vmartinez

 

Reversals can be submitted at any time. Is this statement true or false?

 

• True

 

• False

 

 

What are important things to evaluate when analyzing an affiliate marketing program’s performance?

 

• Defining the narrative behind the data
• Understanding program averages
• Requesting a make-good
• Identifying anomolies

 

 

Which of the following is the formula that you would use to calculate incremental revenue lift?

 

• revenue – transactions
• cost – actions
• actual revenue – baseline revenue
• revenue – cost

 

 

Which of the following is the correct formula for AOV?

 

• revenue / cost
• transactions / clicks
• cost / action
• revenue / transactions

 

 

Which of the following is the correct formula for conversion rate?

 

• transactions / clicks
• revenue / cost
• cost / action
• revenue / transactions

 

 

In media buying, RFP stands for __________________.

 

• Rules for Participation
• Respect for People
• Request for Proposal
• Reasonable Further Progress