vmartinez

 

A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes?

 

• Place an ad with direct links to specific items on its website.
• Set video completions as the main KPI
• Use search placement to reach people on Pinterest discovering new home decor ideas.
• Choose an objective that maximizes ad impressions.

 

 

A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?

 

• Exclude sustainability and other related searches from its targeting keywords.
• See which keywords had the highest search volume within the last week.
• Add additional top trends keywords, specific to users aged 18-24.
• Add sustainability and other related searches as keywords.

 

 

A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?

 

• Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.
• Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
• Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration
• Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy.

 

 

A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?

 

• Top yearly trends
• Growing trends
• Top monthly trends
• Seasonal trends

 

 

A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience’s interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?

 

• Pinterest Audience Insights
• Pinterest Trends
• Pinterest Business Hub
• Audiences

 

 

A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance?

 

• Use the Interests targeting option to focus on broad interest categories like Home Decor and Interior Design without further segmenting the audience.
• Use the Demographics targeting option to focus on à specific age group and gender that is most likely to engage with home decor products based on previous campaign data.
• Use Audience Insights to analyze the demographics and interests of users engaging with home decor, and update creative messaging to resonate with top audience segments.
• Use the Trends tool to identify trending topics in the home decor category and optimize the ad creative to align with those trends.