vmartinez

 

A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?

 

• Awareness objective with Pinterest Performance daily budget, Pinterest Performance targeting, and custom bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and custom bidding
• Awareness objective with Pinterest Performance+ daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.

 

 

A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?

 

• Pinterest Performances catalog sales and Pinterest Performance+ budgets
• Pinterest Performance+ catalog sales and Pinterest Performance+ creative
• Pinterest Performance+ conversions and Pinterest Performance+ bidding
• Pinterest Performance+ consideration and Pinterest Performance+ targeting

 

 

A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?

 

• Shopping ad
• Video shopping ad
• Premiere Spotiight
• Lead ad
• Max-width video ad

 

 

A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals?

 

• Conversion
• Brand awareness
• Consideration
• Video completion

 

 

An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?

 

• Quiz ad
• Showcase ad
• ldea ad
• Shopping ad

 

 

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

 

• Set up one campaign for the full ight using a frequency cap.
• Set up one campaign for the full flight and turn on Pinterest Performance daily budgets.
• Run multiple campaigns each month using daily budgets.
• Run multiple campaigns for the year with lifetime budgets for each.